An Exchange Traded Fund (ETF) industry pioneer, Hougan was instrumental in establishing ETF.com as a leading source for news and research focused on the world of ETFs. He joined the firm 2004, rising to become CEO and leading the company through its sale in 2015. He also helped launch and is today Chairman of Inside ETFs, the world’s leading ETF education company. Among other accomplishments, Hougan is co-author of the CFA Institute Research Foundation’s monograph on ETFs, an ETF and fintech columnist for Forbes.com, and a three-time member of the Barron’s ETF Roundtable. Earlier this year, Hougan joined Bitwise Asset Management as Global Head of Research.